We call BULLS**T on the buzz phrase “50 is the new 30” and all the similar mantras being thrown about (Feisty! Fifty & Fabulous!) for these reasons:

  • none of these monikers will increase the visibility, confidence of the group, or motivate them
  • the age 60 isn’t ever addressed in these phrases, in fact its avoided like the plague
  • when’s the last time you’ve heard a 30 year old exclaim “man, i can’t wait to be 50 so I can get my life started!”
  • this is passé thinking…and boomer women have moved on

Bullseye or Bulls**t ™ on “50 is the new 30”?